Packaging, Illustration, Graphic Design
A Progression pack of beer was developed by Sprecher, offering 4 different products ranging in strength and flavor. The series was to be packaged in one carrier, with each beer having a unique design. The carrier art shows CEO and founder Randy Sprecher holding all four bottles proudly, with each bottle featuring an intricately designed number. The final product maintains the youthful energy established in the rebrand with a unique individuality.