Packaging, Illustration, Branding, Graphic Design
Sprecher Brewing Co. from Milwaukee, WI was in need of a modern, youthful, and lighthearted look for their year-round beer. As Milwaukee's original microbrewery (opening in 1985), their current designs held years of tradition. However, with the current wave of unorthodox design trends in the craft beer industry, Sprecher needed a drastic change. In addition to keeping up with the times, the rebrand focused on targeting a younger audience. The result was an illustrative and eye-catching product sure to dominate store shelves.