Branding, Logo Design, Graphic Design, Uniform Design, Court Design, Apparel, Advertising
This branding concept for the NBA invites basketball back to Seattle with a splash of originality. Seattle needed a new identity that would pay homage to the original Seattle Supersonics, while still ushering in a new era. The result was the Seattle Splash, a name derived from the wet nature of the city and the "swish" of a basketball going through the net. The logo keeps the classic elements of the original Sonics logo while introducing a few new touches. A primary, alternate, and space needle logo were designed. Uniforms, advertisements, apparel, and the court were also created. The result is an identity that will invigorate Seattle's basketball culture for generations to come.