Packaging, Illustration, Graphic Design, Logo Design
Biloba Brewing Co. in Brookfield, WI was looking for a striking bottle design that would attract millennials. As they began to approach retail sellers, a unique and memorable label was needed to stand out in a sea of other labels. A retro "pin-up" style illustration was created to compliment the humorous name of the beer. A muted color palette was chosen to stand out against the bright nature of competing products. The result was a product that effectively represents Biloba's brand and engages millennials. An additional illustration was created to represent the rural Brookfield environment that Biloba Brewing calls home.