Logo Design, Branding, Graphic Design
Second Salem is an essential establishment to the city of Whitewater, WI. They not only serve great beer and food, but do so while telling long lost urban legends of their beloved city. While many successful breweries are able to develop a unique brand based on clean aesthetics alone, it is the stories, history and thought that allow this brand to shine. It was exceptionally fun to create an identity that not only looked good, but sounded good when explained through a narrative.