Branding, Illustration, Logo Design, Graphic Design, Menu Design, Strategy, Apparel
Concept for the bold and wacky Roadkill Cafe in Chicago. The Roadkill Cafe serves food of all types, with entree names deriving from the animals that get run over daily. A fun, illustrative brand was created to appropriately reflect the tone of the restaurant. The illustrations stretch from the logo itself to the menu, shirts, and mascot. The result is a lighthearted identity that assists in providing a unique and fun dining experience.