Packaging, Branding, Graphic Design, Logo Design
Malt Duck was a red grape flavored beer that was popular during the 1970s–1990s. After receiving trademark rights to the name, Sprecher Brewing Co. in Milwaukee, WI decided to bring back the product. The result was an identity with rich history. A logo, bottle label, and carrier were established using elements from the old packaging, while introducing new elements such as the duck icon. The overall identity maintains a vintage feel, and resonates with the audience who enjoyed the beverage in it's original glory.