Packaging, Illustration, Graphic Design, Logo Design
The brew-masters at Sprecher Brewing Co. In Milwaukee, WI developed a float variation of some of their delicious soda products. Starting with their world famous Root Beer, an identity was developed that combined creamy ice cream elements with the brand's already established flavorful characters. A four product series titled "Floatz" was conceived, using Root Beer, Orange Dream, Raspberry, and Strawberry Banana flavors. Each illustration is designed to attract kids and adults alike.
*Product release cancelled.