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ESPN
Illustration, Graphic Design, Digital Content
How would the city of Milwaukee recruit LeBron James? That was the question ESPN was posing. A local artist representing each NBA team was hired by ESPN to develop a billboard concept for their featured article “Courting the King”. Turning LeBron’s eye from SoCal to America’s Dairyland would be a large undertaking, but guys like the Greek Freak certainly made it plausible! Having the two kings unite in Milwaukee proved to be the most dynamic artistic solution, just as it would be the most dynamic solution on the court.