Packaging, Branding, Graphic Design, Illustration, Strategy
Emerald City Catering & Events looked to unleash a whole new era of business. They wanted to focus more on wedding catering, without eliminating their takeout and delivery services. A modern, classy logo was developed with roots in an art deco style. A unique box and clamshell band was developed through teamwork with WCTC print and graphic design students. Modern patterns were established that helped create variety and visual interest in the brand. The result was a fresh look and product line to help attract Emerald City's ideal audience. In addition, a series of illustrations were created to represent the creative/producton process.